Mobile gaming has emerged as dynamic industry, especially in the last couple of years. There’s a continuous increase in the number of mobile game players on a global scale, and there seems no stopping. Therefore, this is the perfect time for mobile game development studios to grow and upscale their business to the next level. But for this, it is crucial to be aware of and follow the trends dominating the market.
So, what are the popular gaming developments ruling the market now and can set the forthcoming trend in the industry?
Read on to find out!
1. The Rising AAA Mobile Gaming Experience
Other than casual and hyper-casual genres in games, AAA mobile games are significantly popular these days. This revolutionary trend started with the release of miHoYo’s Genshin Impact game in 2020. This game had a huge impact on the market as it has been downloaded 15 million times in its first month and earned more than $150 million in revenue.
The reasons behind this massive success of Genshin Impact are the high-quality graphics, open-world gameplay, and gacha-style monetization. Most importantly, it brought the same gaming experience as on AAA PC and console games to the pocket-friendly small screens.
The Genshin Impact’s success is so powerful that more AAA mobile gaming experiences are expected in 2022 and in years to come.
2. New Challenges by IDFA for Developers
The impact of changes made by Apple in the use of IDFA will last longer and influence mobile game advertising. It has made targeted advertising a tough job, hitting user acquisition and monetization processes.
At this point, the best thing an iOS Games App Development Company can do is to adapt to the new changes and develop their user acquisition strategies. Developers should consider investing in creative marketing and evaluate how to make their ads stand out.
3. Evolution in the Puzzle Game Genre
The puzzle games genre has evolved with many variations and has seen a greater jump in revenue over the past few years. You can find the prevailing match-3 genre turned into several engaging sub-genres, adding different meta-layers to the core gameplay. This is evident in games like Gardenscapes, Homescapes, Clockmaker, and some latest puzzle games such as Project Makeover with décor, fashion, and storytelling meta-layers.
Developers are adding new and exciting elements to their games to draw a bigger audience. Other than targeting match-3 players, developers can attract gamers through puzzle games with meta layers in design, fashion, or even storytelling.
4. Subscription-Based Monetization Model
The latest trend in mobile games getting common is the subscription part, particularly in top-grossing games. However, it is generally an additional monetization model and is used together with in-app purchases, such as Fortnite, PUBG Mobile, Wheel of Fortune, etc. You can expect more and more games in diverse genres to bring in subscriptions as a monetization model.
5. Social Features Connecting Players
Social features in mobile game apps offer players a way to interact or connect during the play. It adds to the best user experience. At present, you can find at least one social feature in two-thirds of the top 50 mobile games. Some widely used social features are in-game chat, social media connection, co-op modes, etc.
There are features like hangout rooms where players can interact – developers can use this as a great monetization opportunity because these rooms could be the place to show off avatars, skins, and gear. In addition, it is a great way to improve user retention.
Currently, the mobile gaming industry is thriving and will continue to do so. It will be interesting to see what innovative developments the rest of this year (2022) brings and how they will shape the gaming industry. But to gain an edge over competitors, it is essential to have a hold on the latest trend.
Having an idea for a game app, you can also leverage the advantages of the growing gaming industry. For gaming app development, you can sign up for one of the leading Mobile Game Development Studios- WebMobril Technologies. They are the best iOS and Android Game App Development Company that work with a futuristic approach. Backed by a team of experts well-versed with all the latest technologies and trends, WebMobril Technologies create game apps that can reign the market.