If you have ever wanted to build a successful game, understand that many have had the same thought. The number of people playing games around the world has skyrocketed in recent years, reaching over 3.2 billion in 2024, reports Statista. Most people aren’t aware that producing a successful game involves a complicated process, from the initial idea to its release everywhere. For both businesses and startups that lack specialists in gaming, the problem isn’t only in making a game, but in selecting a partner who can do it well.
Here is when outsourcing helps. Many businesses are starting to look at an Indian game design company as their best option for both efficiency and top skills. Why? Since India has organically become a top place for outsourcing game development, it offers both low costs and top-quality creativity and skills.
Here, we’ll explain how to create a game in simple steps and show the many reasons why you should consider moving ahead with an Indian game design studio.
Why Should You Choose a Game Design Company in India?
We won’t waste any time. Many businesses from across the globe are turning to India for game design because of three major reasons.
- Affordability
- Talent
- Technology
Still, a lot lies beneath what’s seen above. Now, let’s look into it more closely:
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Effective Design Without Spending Too Much
Developing in India is almost 50–70% cheaper than in the U.S. and Europe, according to NASSCOM. In the East, what you pay for the entire game that includes animations, multiplayer and a running server would be roughly what you spend for a simple proof of concept in the West.
Average rate is shown for each location for Game Design.
| Location | Avg. Hourly Rate (USD) for Game Design |
| USA/Canada | $80–$150 |
| Western Europe | $70–$120 |
| India | $25–$45 |
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Access to a Collection of Skilled Employees
More than 1.5 million engineering graduates are produced in India annually (AICTE, 2023), many experts in technology such as Unity, Unreal Engine, AR/VR and AI for gaming.
Several top institutions in India provide game design programs.
A University/College Game Design Program is available.
Animation Film Design + Game Design modules are part of the curriculum at the National Institute of Design (NID).
MIT Institute of Design is offering a B.Des in Game Design.
Satyajit Ray Film & Television Institute Masters Degree in Game Design & Development
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Technological Proficiency
Indian developers are knowledgeable about using AAA systems like Unreal Engine 5 as well as lightweight engines for mobile apps like Godot and Unity. Assets are produced more quickly and QA work is done more efficiently through the use of AI-based resources by many studios.
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An international approach, carried out locally
Indian game studios have teamed up with important names like Ubisoft, Warner Bros and Sony. They are aware of the needs in Western and Asian markets and can change their artistic style, story and ways to make money accordingly.
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Being an Efficient Member
You can easily work with Indian teams because they are fluent in English, have work hours that match both the US and Europe and use good project management tools. Most companies choose to use Agile or Scrum processes and deliver weekly reports freely.
How a Game Is Made: From the First Idea to Being Ready for Play
When games are outsourced, companies work in step with developers to turn ideas into games. Now, we will explain in detail each process that a leading game development company helps you with:
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Conceptualization
All great games begin because someone has an idea to follow. Good ideas are not enough to make a sale. During conceptualization, imagination is combined with a well-structured process.
Key Activities:
- There is a trend in some musical genres. How do players react when things change on the player’s Favorite Team? Before launching a concept, Indian companies look carefully into different trends inside and outside their country.
Will the game be created for the young, older or most experienced gamers? Your game will have different core mechanics, style and methods of making money.
- Your GDD is the main planning document for your game. The document covers the main game mechanics, the plot of the story, the way levels are structured, how the game is monetized and how it will be visually represented.
Good Indian game companies design GDDs that can be updated in parts—this way, you need less work when your game grows.
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Pre-Production
At this point, your thoughts are shaped, risks are minimized and your vision becomes more understandable.
Key Activities:
- The team comes up with a plot, creates characters, maps the journey and marks major emotions for the game.
- Whether you are making an app for mobile or a console game, choosing the right engine is based on what is best for performance.
- First, early versions of the game (with grayboxes or only a few scenes) are built to help developers check how mechanics and user movement function.
| Pre-Production Deliverables | Purpose |
| Game Storyboards | Visual narrative planning |
| Engine & Platform Specification | Defines toolsets like Unity, Godot, etc. |
| Prototype (Playable Demo) | Validates core mechanics |
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Production
Now, the development shifts to making sure the vision is acted out with great detail.
Key Activities:
Asset Creation
The visuals in games have a big impact on players’ engagement. Most Indian studios depend on in-house teams for:
- 2D and 3D Modeling
- Character types or classes
- Designs of Environments & Levels
- Animations
- Working with Sound and Music
Leading game design companies in India rely on tools such as RunwayML, Adobe Firefly and Promethean AI to create assets swiftly and without affecting quality.
Programming & Workings
Now, coders help bring your game to life. Look for students to join as members of the community.
- How the game works and how objects move
- If necessary, advanced tools for multiplayer gaming
- Ways in which the game helps players make money
- Making sure the game works well on Android, iOS, web, PC and consoles
A lot of Indian game design companies build games using modular coding so that your game can grow or change over time.
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The development is done in a series of repeated steps.
Games aren’t perfect on their first try. Several builds each resulting in feedback need to be done.
Prevalent Iteration Cycle Objective
- Alpha Testing of the main elements of the game
- Beta phase for testing with players
- Final Release Candidate The build is fully prepared for release
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Tests and managing quality
A game that is buggy cannot be played. It is during this step that everything is finished to perfection.
Types of Tests Used:
- Every button, mechanic and look of the game are tested in Functional Testing.
- Uses compatibility testing to assess performance on various screen sizes, various OS versions and different device configurations.
- Directed towards mobile games, testing is focused on load time, stability of the frame rate and changes in battery after extended use.
- Doing the above ensures that the game is not too hard and it keeps the playing field fair for everyone involved.
Many game design companies in India mix automated testing and manual QA testing to catch edge cases early and within budget.
Software Testing Type
- With the help of TestRail and JIRA, one can identify different kinds of bugs.
- Automated Testing Appium, Selenium, UnityTest, Cut down on the time needed for regression testing
- We conducted remote playtest sessions to gather what real users experienced.
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Launch Preparation
Your game is in its final stage and tested for issues. It’s now important to focus on launch planning, as it holds equal weight to development.
Key Activities:
1.Strategies for Marketing & Promotion
Several game design companies in India either join forces with marketers or offer their own services for launch campaigns. This includes:
- Teaser trailers & demos of the game
- Launching early registration on Play Store and App Store
- Including social media creatives and talking to influencers
Produce press releases for gaming blog articles and posts
App Annie reports that how well a game is seen and launched is responsible for about 60% of its overall success.
2.How the store is organized and how products are distributed
Everything behind the scenes must be organized before anything moves forward:
| Launch Checklist | Description |
| App Store Optimization (ASO) | Keywords, description, screenshots |
| Monetization Setup | In-app purchases, ads, subscriptions |
| Regional Testing (Soft Launch) | Release in smaller markets for data |
| Compliance & Legal Checks | GDPR, COPPA, and IP reviews |
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Post-Launch Support
The launch starts the actual process of growing your business. Most gaming studios in India give steady post-launch support that features:
- You should always keep an eye on the data using monitoring and analytics.
- Keep a real-time eye on how users behave during the game with GameAnalytics, Firebase or Unity Analytics
- Following user retention, their steps in the engagement funnel and what they purchase inside the app
- You can play the best games by downloading their updates, patches and DLCs.
- Repairing problems that appear for the first time
- Releasing additional levels, team members and different events for the seasons
- Balance new tech features by using A/B testing
Community Management
- Dealing with input from customers
- Inviting players by making group chats on Discord, posting in Reddit and on social media
- Helping customers with their problems using chatbots or using official help lines
Continuous updates can almost tripe its lifespan and make a game more profitable for developers.
Things to Keep in Mind When Hiring Game Designers in India
It is wise to outsource game development, as long as you do it correctly. Here is what you should pay attention to before working with a game design company in India:
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Inspect all the parts of the portfolio.
Look past the movie parts alone. Ask for:
- Links for current live games
- Performance metrics (downloads, reviews)
- Platforms supported (mobile, PC, AR/VR)
- Games with features that are like yours
Often, Indian studios write contracts under NDAs. If what you think of isn’t public, request one or both of walkthrough videos and examples of the code under an NDA.
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Ensuring Everyone is Following the Same Time Zone
Though there is a big time gap, usually 3–4 hours are shared between Indian and European or US companies. Ensure your members do the following:
- Schedules regular sprint demos (weekly or biweekly)
- Provide documentation in project management systems such as Trello, Notion or Jira
- The project manager is able to speak English fluently
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IP Security and Legal Contracts
The idea and everything in your game should be protected. Always:
- Make sure to sign an NDA when providing details
- Mention IP issues in the contract you sign
Ensure that you meet the requirements set by GDPR/CCPA if you have players worldwide.
Strong IT laws in India make sure most significant firms obey international standards and certifications such as ISO 27001.
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Proper and Step-Based Payment Plans
Top Indian businesses should give:
- Hourly or fixed prices always shared with you
- Projects are paid out at important milestones
- Ability to adjust resources when the game develops
Conclusion
Choosing the right company to work with and clearly understanding game development can make outsourcing your game design project very effective.
A highly experienced game design company in India delivers:
- Low costs
- Professional developers and designers
- Strong tech tools
- Experience with countries around the world
If you use the process we’ve shared—from coming up with a concept to after the launch—it will ensure both success for your game and a great team experience.
Should you be an agency, a publisher or a startup founder aiming to grow your project at a reasonable budget, consider India as your partner.
Co-operate with Skilled and Honored Game Development Experts at WebMobril
Instead of simply building games, we let your imagination guide everything we do at WebMobril. Being an important game design business in India, we are acknowledged for our creativity, effectiveness and precise timing by both global clients and major industry groups. For any game you might want, mobile, in AR/VR or a huge multiplayer, we have experienced designers, developers and storytellers ready to work with you at every stage.
- Nominations and awards for a variety of genres
- From concept to after the launch has taken place
- Clear pricing, efficient ways of working and client success in many countries
Are you looking for help in developing your game with a relied upon company?
Contact WebMobril right now for a free consultation on game design and let’s work together to make your idea a successful game.