We do spend a lot of time and effort in creating masterpiece content. Though it may appear fascinating and loved by your customers, prospects and clients, never mind adding a zing of Google’s love. It will help you enrich your content in order to grow your qualified organic traffic.
You would find this interesting that the Google algorithm favors are similar to what your target audience loves. In short, they all want relevance, structure, and authority.
Here’s how you can integrate content marketing and SEO to get maximum organic traffic and conversions through your internet marketing services.
Stating the fact
Links still make for the key factors for ranking on Google search results.
Sharing your content on industry or niche platforms can help you receive more online exposure and links. To increase the relevance, consider covering a topic thoroughly.
However, to make the most of your content marketing and improve ROI – SEO Services should be your main focus.
Factors in SEO
When it comes to content marketing and SEO, you must think about creating a holistic strategy. For this following three factors can be considered for accurate results:
- Things to communicate: Your vision, topics, value proposition, and concerns –that stand for the business.
- Things people are searching for: Make use of keyword research. It is more like an opportunity to study your target audience, the market demand, and the interest online.
- Things that Google favors: Review Page 1 to learn what Google considers the most appropriate answer – and replicate something reasonable.
Google Likes Structure
Now come to the content ideas from an SEO standpoint. To win the Google game you need to stick to clarity and structure. Your content ideas, pages, or blog posts should cover one topic, one logical object.
Your content should cover a topic in-depth and capable enough to satisfy the user’s search intent. Use keyword variations and synonyms to make it easy for Google to understand the context of the topic. The keyword research helps us determine topics relevant to our target audience.
Evading Keyword Cannibalization
For every unique and clearly distinct topic idea, you will think of creating a specific page and covering the topic in-depth. At the same time, you will think of ensuring that each topic is covered just once.
From an SEO viewpoint, it is healthy to update an existing page rather than creating a second, third, fourth piece on the same topic. Think about it this way- you are already contending with billions of pages on the web to achieve top rankings; why compete with yourself? In technical terms, your page can be hurt by keyword cannibalization, it is the condition wherein your own pages will fight for page 1, wasting your SEO efforts.
Work on leveraging the age of the post, existing rank, and links by modifying a medium-performing post into something great. If you recognize that you have several posts on the same topic, try migrating them all into one page and use that as the base for your new piece of content. If you looking to create a fresh content piece, start that only if there’s a gap in content and those not covered in the past posts.
Studying Page 1
It is always a good practice to understand Google’s Page 1 before jumping into content writing. Content creators and marketers typically guess users’ intent behind a query and the type of content they should be writing. But the best approach of figuring out what actually the users and Google want is reviewing Page 1.
There are at least nine different search result types, providing numerous content to the user.
- Research: Definitions, long guides, knowledge graphs or featured snippets
- Answer: Standard zero-click searches like weather, currency conversion, time zones
- News: Newspapers, tweets, top stories
- Branded: Homepage with site links, social media channels of a brand
- Transactional: Product and category pages, e-commerce results
- Local: Maps, local results
- Visual: Images, thumbnails media elements
- Mixed: In case Google is not clear about the search intent, they display a bit of all.
This will help you understand what type of content you have to create for your topic and keywords.
Other than this, studying Page 1 will make you understand the following:
- Sub-topics and concepts used by top-performing content
- Headlines covered in the articles
- Keywords utilized
- Average content length of Page 1 results
However, there’s a substitute to save your time in reviewing Page 1 by taking the help of tools.
For the final touch, make sure your content is equipped with SEO. Make Google understand every piece of content while adhering to the algorithm.
You can use your main keyword in:
- Headline H1
- Meta Page Title
- First Paragraph
Get in Technical
Put your last effort into implementing schema markup and structured data. This will help increase clarity for Google. You can markup details about the author of a page the product displayed your business, lists, videos and other elements and organization as a whole.
Content marketing is the most powerful tool of SEO that help you in succeeding in organic search with sustainable, qualified, and long-lasting traffic. And we at WebMobril Technologies offers comprehensive and strategy-based internet marketing services intended to strengthen your online presence.