App Store Optimization is important in determining the success rate of your app. It has the potential to attract target audience and is cost effective too. It helps in building the trust factor of the users and increases the conversion rate also.
App Store Optimization Techniques
Choose the Best Title
When it comes to improving the chances of app discoverability, choosing a perfect name or title for the app is of utmost importance. It should clarify what your app is all about even before downloading it. Don’t forget that the users will find your app by typing the initial keywords and thus it must be selected wisely. There is a need to use the main keyword in the app title so that the search becomes easy. In order to ensure that your app can be clearly identified, don’t forget to keep the actual name short.
Create a compelling description
The description of your app should be targeted toward your customer base in comparison to a search engine index. The description is viewed as a call-to-action for potential customers. The description should be in simple and concise language. List the unique benefits it offers, which can compel the reader to download it.
Come up with a unique icon
The visual icon is the first impression and so it’s important to make it count. Your app’s icon should be engaging and not similar to other apps. Try to choose the one that is visually appealing.
Include screenshots and videos
Screenshots in the description drives downloads. Images convey more about what it actually is, enabling potential customers to visualize using your app before they make the download. They should tell about your app’s most vital features. For best results, A/B test different screenshots sets in order to determine what drives the most downloads.
Pay attention to app promotion
It is the best way to get more visibility on the App Store. There are some amazing ways through which you can promote your app. You have the chance of adding videos and sending notifications.
There is no denying the fact that app industry is transforming. Putting your mobile app on the top of the list is not an easy thing. Therefore, following all the above-mentioned techniques is important to boost the ranking of an app in the App Store.